Sustainability in Creative Industries (B.A.)

Organisation:: AMD Akademie Mode & Design – Fachbereich Design der Hochschule Fresenius
City, country:: Berlin, Berlin, Germany
Type:: Full-time
Certificate:: B.A. (Bachelor of Arts)
Duration:: 7 semester(s)

Programme

Graduates of the Sustainability in Creative Industries (B.A.) program possess essential knowledge, skills, and methods to promote innovation within the creative industries. They strategically develop projects and processes to position companies and public entities to address socio-ecological challenges.

Job description and job opportunities

Graduates are equipped for various positions in the creative industries, integrating future-oriented and sustainability-focused strategies into traditional roles. These positions include:

Experience Designer
Creative Strategist
Trend Researcher
Creative Consultant
Innovation Manager
Product Manager
Supply Chain Manager
Buyer / Merchandiser
Entrepreneur
Recruitment / HR
Change Manager
Quality Manager

Emphasis/Curriculum

The program emphasizes communication, creative practice, and management, enabling graduates to confidently pursue corporate management roles and engage in political advocacy. With a strong focus on practical design training, they can leverage knowledge systems to foster innovation across the creative value chain, from raw materials to research and development.

Graduates are skilled in developing sustainable business models and strategies for the creative industries, considering factors like digitalization, globalization, and environmental constraints. With expertise in sustainable management, they are prepared to meet the creative sector's needs for socially responsible value creation.

Practical relevance

The curriculum promotes a thorough understanding of sustainability challenges in the creative industries by integrating communication, design, systems thinking, and production management. Graduates learn to identify and address these challenges from local to global perspectives and receive current training on the impacts of digitization and AI on creative business development, enabling them to drive technological advancements for sustainability.

We encourage students to develop individual thematic focuses and gain practical experience in areas like design, communication, and management. This personalized approach prepares them for various career paths, including experience designer, creative strategist, and innovation manager. Graduates exhibit strong personal development, negotiation, and reasoning skills. They are adaptable, creative, and well-informed, positioning them to tackle complex issues and take on strategic roles in a rapidly evolving creative economy.

Entrance requirements

The primary admission requirement for a Bachelor’s program at AMD is a valid university entrance qualification (Hochschulzugangsberechtigung) recognized in Hesse. Acceptable qualifications include:

General university entrance qualification from Germany (German “Abitur”)
International school-leaving degree
University Qualification Examination (German “Feststellungsprüfung“/Studienkolleg)
AMD entrance examination
Advanced technical certificate from Germany (German “Fachhochschulreife” or Fachabitur”)
Subject-restriced university entrance qualification from Germany (German “Fachgebundene Hochschulreife”)
Vocational qualification

Language Skills:
To be admitted to an English-language Bachelor’s program, you need to demonstrate English language skills at the B2 level.

Motivation:
Your grade point average does not impact your admission to a Bachelor’s program at AMD. What matters more to us is getting to know you personally: What motivates you? What are your career goals? What experiences and skills do you bring?

Tuition fees

750,00 € monthly + 70,00 € pro Monat (non-EU)
595 € Registration fee

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Organisation

The AMD Akademie Mode & Design offers internationally certified training programs in fashion, design, media, communication and management. Promoting and supporting creative as well as business oriented youth remains an essential strategic focus of the AMD Akademie Mode & Design for over 30 years of its dedicated educational activities. We educate flexible and open-minded specialists with expertise and know-how but also capability for an interdisciplinary and holistic approach for the international creative industries.

AMD stands for innovation, interdisciplinary approach, quality in teaching and research, practical relevance and individual career development. The Academy has four campuses in the significant German creative locations Hamburg, Düsseldorf, Munich and Berlin.

The Department for higher education at the Academy has been merged with the Fresenius University of Applied Sciences and has become the Department of Design, an educational unit for the AMD School of Fashion and AMD School of Design.

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Course guidance/Information

AMD Akademie Mode & Design – Fachbereich Design der Hochschule Fresenius

Pappelallee 78/79
10437 Berlin
Germany